With more than 100 million people tuning in to the Super Bowl on Sunday, the stuff they saw between the whistles has essentially become a higher-stakes game than the actual contest itself.
Ah, yes, we're talking about Super Bowl ads. Which aired first? Which company bought the most time? Which was funniest? How much do they cost?
Seemingly everybody—football fan or not—is interested in these things.
This year's ads were no different. Companies paid an average of $3.5 million for a 30-second spot, according to Bloomberg Businessweek.
According to USA Today's Super Bowl admeter, Doritos had two of the three most popular commercials of the evening with Bud Light's "Weego" commerical taking top honors.
Some other interesting Super Bowl facts:
- According to Twitter's Twitter feed (@twitter), Madonna's performance during the Super Bowl's halftime show saw an average of 8,000 Tweets per second for five minutes.
- According to Twitter's Twitter feed (@twitter), in the final three minutes of the Super Bowl tonight, there were an average of 10,000 Tweets per second.
And with social media as popular as ever, many news sources are reporting that consumers will be tuned in to at least two screens—the TV and their laptop or smartphone—while watching the big game and its subsequent advertisements.
Not unlike past Super Bowls, Coca Cola Co and PepsiCo Inc will face-off for soda supremacy. Both beverage makers have come up with campaigns that attempt to leverage social media after their commercials air.
Coca-Cola's TV commercials, which will air during the first-and second-quarter breaks, will center around its computer-generated Arctic polar bears watching the game. The bears will then be brought to life on Twitter, Facebook and on a dedicated Website doing such things as responding to fans and commenting on the game. They will even have their own Twitter hashtag --#GameDayPolarBears -- for fans to follow...
Audi hopes to continue the conversation about the ad via the Twitter hashtag #SoLongVampires.
NBC executives say the auto makers are leading a trend toward long-form campaigns of 60 seconds or more, allowing high-end creative concepts to be fleshed out in the commercial's narrative rather than just going for a quick gag and punchline.
With all this in mind, we ask you: What was your favorite Super Bowl commercial? After you vote, be sure to tell us why you voted the way you did by leaving a comment below!