Super Bowl 2013: Facebook Map Shows Missouri's NFL Fan Allegiances

San Francisco 49ers and Baltimore Ravens face off in Super Bowl XLVII on Sunday. The 49ers fan base is reaching across the country, according to an analysis by Facebook.

A new map created by Facebook's Data Science team shows the San Francisco 49ers fan base stretches from the California coast well into the Midwest before pockets of Baltimore Ravens fans begin to crop up.

The Ravens and Niners face off in Super Bowl XLVII.

Here's the basics: 

  • Super Bowl Kickoff: 5:30 p.m.
  • Super Bowl on TV: CBS
  • Local Station: Channel 4
  • Super Bowl Halftime Show: Beyonce
  • Super Bowl National Anthem: Alicia Keys

Which team are Missouri fans cheering for?

The St. Louis-area, for the most part, is cheering for the St. Louis Rams' NFC West rival 49ers.

But nearby, pockets of Baltimore fans exist. 

The analysis of 35 million Facebook users who have "liked" a National Football League team fan page paints a colorful picture of allegiances, hometown favorites and rivalries in the NFL.

Deadspin.com calls it "the most accurate NFL fandom map ever created" and draws some interesting conclusions.

The graphics, done by Data Science team intern Sean J. Taylor, also show how allegiances changed as teams were eliminated during the playoffs—right down to this weekend's 49ers vs. Ravens Super Bowl match-up.

If odds makers are right, and the 49ers win, it looks like most Missourians should be pretty happy.

Baltimore's fanbase appears strongest in the Mid-Atlantic and South, whereas San Francisco has supporters all the way to the banks of the Mississippi and in the Northeast.

Taylor's analysis even shows the top five fan-friendship teams. San Francisco fans, for example, are most likely to have friends who back Oakland, Dallas, Pittsburgh, San Diego and New England.


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