• Simply River CruisesNeighbor

  • Mehlville-Oakville, MO

<strong>How Simply River Cruises Was Born</strong>

Laura Herzberg founded Going YOUR Way Travel, Inc., in 2008, out of frustration stemming from a lack of knowledge and enthusiasm she encountered while working with other travel companies to book her own trips. Applying 25 years of retail and independent contractor sales as well as personal travel experience, she dove right in and began making travel dreams a reality.

Laura quickly realized that she could not be an expert about every destination or type of travel. Later that year, after her first European river cruise on the Danube, Laura discovered a newfound passion for river cruising. Although not her first trip to Europe, there was something magical about her river cruise tour. It was relaxed, educational, and insightful—and the ease of river cruising hooked her.

As she floated through the Wachau Valley sipping on Gruener Veltliner, a wine grown and fermented in that region, she realized the perfect moments of river cruising were something she wanted to share with others. River cruises were the simplest, most enjoyable way to visit  multiple destinations, and her love of river cruising led Laura to create her niche.

Going full steam ahead in business and in life, out of nowhere, Laura was diagnosed with cancer. Over the course of the next two years, she fought furiously to live and keep her travel business alive, and she did. With renewed health and energy, Laura decided the name of her business needed to reflect her focus, and in early 2011, Simply River Cruises became a division of Going YOUR Way Travel, Inc.

Laura realized that travelers deserved a knowledgeable, passionate travel consultant whose clients received her full attention, and Simply River Cruises was born.

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